Corporate
Reputation Rankings
About The Axios Harris Poll 100
The Axios Harris Poll 100 measures what real people think right now about the companies in our cultural conversation and is a trusted ranking of the reputations of companies most on the minds of Americans, with a framework Harris has used since 1999.
2024 Corporate Rankings
Methodology
- This year's rankings are based on a survey of 16,500 Americans from a nationally representative sample conducted March 6th to 18th.
- The two-step process starts fresh each year by surveying the public's top-of-mind awareness of companies that either excel or falter in society.
- Americans are asked which two — in their opinion — stand out as having the best reputation today and which two have the worst. All nominations are compiled into an aggregate list to determine the “most visible” companies. Subsidiaries and brands are tallied within the parent company to create a total number of nominations for each company.
- A separate group of respondents rated two of those 100 most visible companies which they are familiar with on nine dimensions of reputation to calculate the company’s Reputational Quotient, or RQ®, score for inclusion in the Axios Harris Poll 100.
Want to Learn More About a Particular Company's Reputation?
Receive a detailed view of the reputation of your company of interest and its competitive set.Topline Report
PopularCost: $2,500
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Description
A five year trended view of reputation at the dimension level of the company of interest, year over year change among competitive set at the dimension level, and best in class comparison.
Deep Dive Report
Cost: $10,000
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Description
A holistic view of company reputation: An Expanded Topline Report as well as a deeper dive into demographics, momentum, and ancillary aspects of reputation including data privacy, transparency, communication touchpoints, and integrity.
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Description
Interested in purchasing a deeper-dive report to learn even more about a company’s reputation, including a demographic breakdown and analysis on transparency, data privacy, and values? We’d love to talk one on one.
About the team
Come and meet the dedicated and talented team behind the insightful and informative reports.John Gerzema
CEO, The Harris Poll
Will Johnson
CEO, The Harris Poll
Ray Day
Vice Chair, The Stagwell Group
Wendy Salomon
Managing Director, The Harris Poll